Ever since day one at Colbenson, way back in 2003, our main objective was to build a market-leading product that would establish its own identity. In our specialist field, this means a search engine and search analytics tool. This became SearchBroker.

Since then, SearchBroker has changed and grown, every day becoming bigger and better, and more about connecting users with products and content. This latest update is the biggest yet, with new design, new structure and new modules.

SearchBroker Enterprise

The main objective remains ensuring that customers find what they are looking for by maximizing the potential of the search engine. SearchBroker comes with its own powerful search engine (OpenSearch), but it is not necessary to use it, SearchBroker can be plugged into your existing search engine and still increase conversion by up to 80%.

One of the best things about the new structure is the three stations: Analytics Station, Action Station and Search Station.

Each Station forms a key parts of search engine optimization: The analysis, allowing for informed decision-making; the actions, making changes to tune performance; and the search engine itself. Each station has a range of modules which can be switched configured according to the needs of each client.

The sales blurb of the new version:

• Improves conversion rates
• Automatically adapts search engine behaviour based on user behavior
• Improves click-through rates on promoted content and marketing campaigns
• Improves search engine ranking (SEO) in external search engines such as Google or Yahoo!
• Predicts future demand through social media data mining
• Includes own powerful search engine, but can also be used with any existing search engine
• Built on Open Source technology Lucene/Solr
• Compatible with all operating systems (Windows, OSX, Linux, HPUX etc.)
• Simple to install and integrate.

We will be showing demos at the Madrid eCommerce Expo on March 21st and 22nd and developing the product pages of the site with more information over the coming weeks.