THEDRESS: WHEN A VIRAL GIVE US A NAME

by Gloria Montañes
I still remember the days when we wrote down the clothing’s reference numbers at the shop. Then all of us invented different names for the same garment. No words needed; fashion has always been visual stuff… but not from now on.
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DIGITAL EMPHATY: KNOW WHAT YOUR CUSTOMERS WANT

by Gloria Montañes
If your ecommerce is one of those that has several categories and plenty of products in stock you may have to ask yourself what are you selling, how you selling it and to whom.
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ROPO: from searcher to shop

by Gloria Montañes
There was a time when the importance of the online media versus the retail was a very argued issue. Everything pointed towards ecommerce would overcome traditional shops. The new media detractors would argue things like consumer experience or inmediate buy as key issues.
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Synonyms: The good, the bad & the ugly

by Gloria Montañes
- Synonyms? Do you mean similar meanings? Easy. I can go to Wordreference and that’s it! - Ha! Big mistake when your synonyms are going to affect the results page of your search engine.
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Know the way people describe your products. Keep an eye on fashion bloggers.

by Gloria Montañes
As a brand or advertiser, sometimes it's hard to avoid technicalities. This is more remarkable in the case of fashion industry; an industry in which whilst marketers refer to a certain garment as "guipure kaftan" users just call it "lace dress".
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