EmpathyBroker increses revenue by 200% on Worten.es

by Gloria Montañes
When an ecommerce decides that its comercial strategy should be based on a price war everything must work perfectly, and this also applies of course to its searcher. Buyers that demand technology normally have a pretty clear idea of what they want when going to the store, they want it now and at the best price. And Worten wanted to deliver all their offers to make them as accesible as possible to their clients.
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THE ‘LONG-TAIL’ USER

by Gloria Montañes
As we have mentioned in earlier posts, the analysis and knowledge obtained from our EmpathyBroker tool has shown us that a broad spectrum of user profiles exists and that a good bunch of them show a high degree of intentionality when surfing along a given kind of ecommerce.
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EMPATHYBROKER: PERSONALIZED SEARCHING

by Gloria Montañes
What happens when two agents don't speak the same language? It's seems pretty clear that both of them use the same oral language, the same channel. Nonetheless they are unable to understand the code.
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FROM SCREEN TO PAPER

by Gloria Montañes
Long lost are those days in which the natural progresión was from offline to online. Digital media was considered as something marginal against what was really important: the physical world. The ‘real’ stuff took all credibility against the new (though still quiet) virtual world, which was left as something unreliable.
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A COOLER SEARCHER FOR DESIGUAL

by Gloria Montañes
When a brand wants to make the difference, this difference must be applied in all senses. Desigual, the most colorful Spanish fashion brand, thought that if ‘life is cool… why shouldn’t its internal browser be so?’.
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