24
Jan.
A very scientific quiz about social media in eCommerce
by John Tomlinson
We have put together this highly scientific quiz to test your skills on the social aspect of eCommerce from Bazaarvoice's Social Commerce Statistics report (link at the bottom of the post), see how you do ...
- What percentage of Twitter users recommend products or services in their tweets?
- A: 13%
- B: 33%
- C: 53%
- What percentage of female UK internet users research products online before purchasing?
- A: 57%
- B: 77%
- C: 97%
- According to eTail survey (Sep 2009) which is the most effective social tactic for driving sales?
- A: Facebook fan page
- B: User reviews and recommendations
- C: Question and answer features
- According to PETCO what online tool most influenced the purchase decision of their customers?
- A: Onsite search function
- B: Price
- C: Product ratings and reviews
- What percentage of customers have made a first purchase for a brand because of an online experience?
- A: 24%
- B: 44%
- C: 64%
- Which European country dominates the continent's eCommerce industry with one-third of all online purchases?
- A: The UK
- B: Germany
- C: Sweden
- What single factor, relating to onsite search engines, led to a 60% increase in conversions, 50% increase in spending and 82% more page views?
- A: Using the user's natural language to find results
- B: Promotional banners within search results
- C: Ranking search results according to user ratings and reviews
- What tool did Burpee find delivered a 43% higher click-through rate?
- A: RSS feed
- B: Twitter
- C: Facebook
- Percentage of UK online shoppers who felt search engines return "generic, one-size-fits-all" results?
- A: 33%
- B: 53%
- C: 73%
- Visitors to eCommerce sites from social media are how much more likely to make a purchase than an average visitor?
- A: Twice as likely
- B: Four times as likely
- C: Ten times as likely
I won't say how badly some people in our office did ... here are the answers: C, C, B, C, C, A, A, A, B, C
