Each industry sector faces a different challenge to maximize the potential of their website.
Some sectors, such as eCommerce, prioritize sales above all else.
Government and other public bodies focus on making information as accesible as possible, others use their site to help provide after-sales support and information such as providing directories of services and support documentation.
Banks, for example, don't just use their site as vehicle for driving more sales, it is increasingly the most important customer interface and its functionallity is core to their product.
At Colbenson we have significant experience and expertise in several key industry sectors, including banking and insurance; legal; government;ecommerce;online news and media; and others including projects for the Reina Sofía gallery in Madrid and Spain national library.
Banking & Insurance
Building trust and confidence is vital in online financial services such as banking and insurance. SearchBroker reinforces this objective through the functional and visual design and its ability to understand the context of customer queries.
Customers rarely have a deep understanding of complicated specialist fields such as banking and finance. This means that SearchBroker has to be able to interpret a wide range of different ways to ask questions in order to make the right connections and build the customer's confidence in the site and the organisation..