THE ‘LONG-TAIL’ USER
As we have mentioned in earlier posts, the analysis and knowledge obtained from our EmpathyBroker tool has shown us that a broad spectrum of user profiles exists and that a good bunch of them show a high degree of intentionality when surfing along a given kind of ecommerce.Read More
FROM SCREEN TO PAPER
Long lost are those days in which the natural progresión was from offline to online. Digital media was considered as something marginal against what was really important: the physical world. The ‘real’ stuff took all credibility against the new (though still quiet) virtual world, which was left as something unreliable.Read More
ROPO: from searcher to shop
There was a time when the importance of the online media versus the retail was a very argued issue. Everything pointed towards ecommerce would overcome traditional shops. The new media detractors would argue things like consumer experience or inmediate buy as key issues.Read More
Know the way people describe your products. Keep an eye on fashion bloggers.
As a brand or advertiser, sometimes it's hard to avoid technicalities. This is more remarkable in the case of fashion industry; an industry in which whilst marketers refer to a certain garment as "guipure kaftan" users just call it "lace dress".Read More