When onsite search goes beyond
Search within a Web Site is preconceived as a last resource to tackle with urgency an information need, a tool that for most cases fails leading to abandoning its use in frustration. However, something is changing as more and more brands are externalising their Site Search to EmpathyBroker, a search tool within the Site that goes well beyond from what simple Site Search tools offer to brands online.Read More
The evolution of online sales toward empathy and emotions
Being human is an experience, and we don't stop being human when we go online. The experience continues, and even when surrounded by technology, we seek emotional responses and expressive reactions from the online store.Read More
What is Site Search?
What is Site Search? Funnily enough there is no entity of its own right for Site search within the context of Information Retrieval and Information Retrieval Applications. We hear and speak about Site search, on-site search or search within the site but there no considered opinion, publications or not even a wikipedia article that sets a definition of the concept of Site search from a Information Processing or Computer Science perspective.Read More
With the newly opened spring time the new fashion colections pop out and start to show on the stores. At this point of time your brand will be already more than prepared with products that fit the trends for this year. But now, the question is whether your searcher is ready.Read More
SEARCHERS: The ultimate resource?
With hundreds (even thousands) of products in stock it's pretty easy for the user to get lost and not find what she wants if our web has a poor web architecture. Upper menu, lateral menu, highlights… And a little search box in the upper right, just in case... Just in case?! This web structure has been pretty popular during the last few years, in when the information architects...Read More
The ‘LONG-TAIL’ user
As we have mentioned in earlier posts, the analysis and knowledge obtained from our EmpathyBroker tool has shown us that a broad spectrum of user profiles exists and that a good bunch of them show a high degree of intentionality when surfing along a given kind of ecommerce.Read More
From screen to paper
Long lost are those days in which the natural progresión was from offline to online. Digital media was considered as something marginal against what was really important: the physical world. The ‘real’ stuff took all credibility against the new (though still quiet) virtual world, which was left as something unreliable.Read More