Single brand fashion in 33 languages including complex languages such as Japanese, Chinese, Russian.

Multi-bite wide and complex catalogue for fashion with over 12 languages and unified findability.

Single brand lingerie rich catalogue with instant results that unifies findability.

Multi brands and large catalogue of electrical parts and electrical related components displayed in instant search mode.

eBooks online with a powerful, rich and instant auto-complete for Authors and Titles with Worldwide titles and multi-language.

eBooks and books from Berlin. Hundreds of thousands of records with a visually rich experience.

Banking and finance Worldwide where Findability is powered Worldwide with instant and motion results.

Multi-brand wine and alcoholic drinks store in French and Spanish with a large complex catalogue.

Banking and Finance for Spanish public facing web site with instant results and a fully responsive design.

Spare parts Worldwide with over 107 webs for multi-brand products and an extraordinary complex and large catalogue.

Unique products for home and garden for the Prince of Wales Charitable Foundation.

Multi-brand catalogue of everything needed related to cater for babies and young children.

A special range of clothes and activities geared towards adults or what they very nicely call "Saltwater Players".

A collection of the world's best fashion chosen by you, offering a wide catalogue of brands, products, collections and versatile styles (under development).


23 mar


As we have mentioned in earlier posts, the analysis and knowledge obtained from our EmpathyBroker tool has shown us that a broad spectrum of user profiles exists and that a good bunch of them show a high degree of intentionality when surfing along a given kind of ecommerce.

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19 mar


What happens when two agents don't speak the same language? It's seems pretty clear that both of them use the same oral language, the same channel. Nonetheless they are unable to understand the code.

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16 mar


Long lost are those days in which the natural progresión was from offline to online. Digital media was considered as something marginal against what was really important: the physical world. The ‘real’ stuff took all credibility against the new (though still quiet) virtual world, which was left as something unreliable.

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12 mar


When a brand wants to make the difference, this difference must be applied in all senses. Desigual, the most colorful Spanish fashion brand, thought that if ‘life is cool… why shouldn’t its internal browser be so?’.

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11 mar


Comparisons are odious, even more when you compare two entirely different things. Since the Internet was introduced as a new media, it seamed advertising would be easier and cheaper from then on, in comparison with offline media.

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2 mar


I still remember the days when we wrote down the clothing’s reference numbers at the shop. Then all of us invented different names for the same garment. No words needed; fashion has always been visual stuff… but not from now on.

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26 feb


If your ecommerce is one of those that has several categories and plenty of products in stock you may have to ask yourself what are you selling, how you selling it and to whom.

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23 feb

ROPO: from searcher to shop

There was a time when the importance of the online media versus the retail was a very argued issue. Everything pointed towards ecommerce would overcome traditional shops. The new media detractors would argue things like consumer experience or inmediate buy as key issues.

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19 feb

Synonyms: The good, the bad & the ugly

- Synonyms? Do you mean similar meanings? Easy. I can go to Wordreference and that’s it! - Ha! Big mistake when your synonyms are going to affect the results page of your search engine.

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16 feb

Know the way people describe your products. Keep an eye on fashion bloggers.

As a brand or advertiser, sometimes it's hard to avoid technicalities. This is more remarkable in the case of fashion industry; an industry in which whilst marketers refer to a certain garment as "guipure kaftan" users just call it "lace dress".

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