Spring trends

por Gloria Montañes
With the newly opened spring time the new fashion colections pop out and start to show on the stores. At this point of time your brand will be already more than prepared with products that fit the trends for this year. But now, the question is whether your searcher is ready.
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SEARCHERS: The ultimate resource?

por Gloria Montañes
With hundreds (even thousands) of products in stock it's pretty easy for the user to get lost and not find what she wants if our web has a poor web architecture. Upper menu, lateral menu, highlights… And a little search box in the upper right, just in case... Just in case?! This web structure has been pretty popular during the last few years, in when the information architects...
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The ‘LONG-TAIL’ user

por Gloria Montañes
As we have mentioned in earlier posts, the analysis and knowledge obtained from our EmpathyBroker tool has shown us that a broad spectrum of user profiles exists and that a good bunch of them show a high degree of intentionality when surfing along a given kind of ecommerce.
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EmpathyBroker: Personlized searching

por Gloria Montañes
What happens when two agents don't speak the same language? It's seems pretty clear that both of them use the same oral language, the same channel. Nonetheless they are unable to understand the code.
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From screen to paper

por Gloria Montañes
Long lost are those days in which the natural progresión was from offline to online. Digital media was considered as something marginal against what was really important: the physical world. The ‘real’ stuff took all credibility against the new (though still quiet) virtual world, which was left as something unreliable.
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