A recent study by Bazaarvoice of 30,000 website users showed that those using a search engine tuned to match the natural language of the user “converted 60% more often, spent 50% more, and viewed 82% more pages than search visitors to other pages”. This type of study reflects the importance of search engines within websites, [...]
We have put together this highly scientific quiz to test your skills on the social aspect of eCommerce from Bazaarvoice’s Social Commerce Statistics report (link at the bottom of the post), see how you do … What percentage of Twitter users recommend products or services in their tweets? A: 13% B: 33% C: 53% What [...]
Before I’m writing this part of this post on Friday 20th. The South Carolina primary for the Republican Party is tomorrow, Saturday 21st, and we will know the result by Sunday. Google have been tracking the number of times each candidate has appeared in a Google search term in the South Carolina region. The Google [...]
The word on the internet marketing street is that 2012 will be the year of content. If 2011 was all about quantity, predictions suggest that 2012 will be about quality. These forecasts tend to be very black and white, predicting a shift from one neat extreme to the other, whereas reality usually turns out to [...]
It’s getting exciting now! We will be appearing at the Internet Retailing Expo in Birmingham (UK) on March 22nd, giving a presentation on The Empathy Project (see below for details). It’s still a couple of months away, so not getting nervous yet. Last time I was at the Birmingham NEC was to see a concert [...]
